Chandler Kumar owns two antique stores.One is in an upscale neighborhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know that Kumar operates each of them because he uses such differing _____ strategies.
A) market integration
B) segmentation
C) targeting
D) positioning
E) market combination

Question

Quizplus · Accepted Answer

Kumar is using different positioning strategies for each store based on their location and target market. He has positioned the first store as an upscale, rare and high-priced antique store and the second store as a more casual and affordable store. This is evident from the way he has arranged the merchandise and the pricing strategy adopted for each store.

Chandler Kumar Owns Two Antique Stores