LeAnn sells advertising in regional travel magazines to small motel chains and independent motels.She often talks to several different people before she locates someone who can give her a purchase order or a refusal.In terms of the buying center,she has the most trouble identifying the _____ for her merchandise.

Question

Quizplus · Accepted Answer

The decider is the person who has the authority to make the final purchasing decision, and LeAnn is having trouble identifying this individual in the buying center.

LeAnn Sells Advertising in Regional Travel Magazines to Small Motel