In late 2000,Honda Motors introduced Insight,a new hybrid electric-gasoline car.The car gets 70 miles to one gallon of gas.Before buying such an environmentally-friendly car,a buyer will have to evaluate such product attributes as size of engine,riding space,ease of maintenance,and costs as well as his or her own feelings about environmental protection.The purchase of this type of car will most likely involve:
A) low-involvement problem solving
B) low-involvement decision making
C) extensive decision making
D) limited decision making
E) routine cognitive behavior

Question

Quizplus · Accepted Answer

The purchase of a hybrid electric-gasoline car like Honda Insight involves evaluating multiple attributes such as size of engine, riding space, ease of maintenance, costs, and personal values regarding environmental protection. Such a purchase requires extensive decision making.

In Late 2000,Honda Motors Introduced Insight,a New Hybrid Electric-Gasoline Car