Marketers often study _____,the processes used and the factors that influence the consumer when making purchase decisions.
A) psychographics
B) business buying behavior
C) consumerism
D) consumer behavior
E) perceptual mapping

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. It involves the study of various factors that influence consumer decision making, such as psychological, social, and cultural factors. Marketers need to understand consumer behavior in order to create effective marketing strategies that appeal to their target audience.

Marketers Often Study _____,The Processes Used and the Factors That