Question 1

Although beliefs and attitudes are separate concepts,they are closely interrelated.

Accepted Answer

Beliefs and attitudes are interrelated because a person's beliefs can shape their attitudes towards certain situations or groups of people. Likewise, a person's attitudes can influence their beliefs and how they interpret information.

Question 2

Pierre has been shopping for a new lawn mower.He has visited several sites on the Internet and has read articles in Consumer Reports on mowers.Pierre has also asked several of his friends for recommendations.Pierre has been using:

Accepted Answer

Pierre has gathered information from nonmarketing-controlled sources such as articles in Consumer Reports and recommendations from friends. These sources are not controlled by the companies selling the lawn mowers and are therefore considered nonmarketing-controlled information sources.

Question 3

The processes individuals use when making a purchase decision is called _____.This is also the reason why individuals recognize and respond to the distinctive lettering used on Coca-Cola cans,the shape of the Nike swoosh,and the color of a can of Campbell soup.

Accepted Answer

Consumer behavior refers to the processes individuals go through when selecting, purchasing, using, and disposing of products or services. This includes factors such as perception, attitudes, motivation, and decision-making. Recognizing and responding to branding elements such as logos and colors is a part of consumer behavior. Marketing and consumerism are related concepts but refer to broader areas, while perceptual mapping and database mining are specific research tools.

Question 4

Rick loves cola and is always on a diet.He will only drink Diet Coke.When offered a Diet Pepsi one afternoon as an alternative,he refused to even consider it as part of his evoked set even though he generally drinks a soft drink about the time of day the offer was made.This illustrates that Rick:

Accepted Answer

The answer of Rick loves cola and is always on...

Question 5

Reading about the experience of soldiers in Iraq is an example of experiential learning.

Accepted Answer

Experiential learning involves learning through direct experience or practice, not just reading or observing.

Question 6

Which of the following is the BEST example of an internal stimulus that would create need recognition?

Accepted Answer

A headache is an internal stimulus that creates discomfort or pain, indicating a need for relief, such as medication. The other options are external stimuli that may lead to information search or consideration, but they do not necessarily create a need for a product or service.

Question 7

Which of the following products would most likely require the purchaser to use only an internal information search?

Accepted Answer

A box of tissue is a low involvement product where customers generally do not expend a lot of effort in making a purchase decision. As such, customers may rely only on internal information, which includes past experience and routine buying behavior, to make the purchase.

Question 8

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This is which step in the consumer decision-making process?

Accepted Answer

The step where a consumer is motivated to clarify the options available and generate an evoked set of brands is the information search stage in the consumer decision-making process. During this stage, the consumer seeks out information about the product or service in order to make an informed decision about which brand to choose.

Question 9

An external information search is especially important when:

Accepted Answer

When there is a high risk of making an incorrect decision, an external information search becomes crucial. This is because the decision has higher stakes and potential consequences that could result in significant losses. Therefore, gathering information from external sources can help reduce the uncertainty and increase the chances of making a better decision.

Question 10

For which of the following products is the purchaser most likely to rely on an external information source?

Accepted Answer

A principles of marketing text is a complex product that requires significant external information sources to understand its content and relevance.

Question 11

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is one reason why marketers need to study _____ prior to introducing a new product.

Accepted Answer

The question specifically mentions consumers' perception of the product name and how it affected sales. This is an example of consumer behavior influencing marketing decisions, making A the best choice. The other answer options do not pertain to this specific situation.

Question 12

If the product element of the four P's provides no reinforcement (positive or negative),activity in some other aspect of the marketing mix may be required to encourage further consumption.

Accepted Answer

This statement is true. The product element is just one of the four P's in the marketing mix (product, price, place, and promotion). If the product alone does not encourage further consumption, other elements such as pricing strategy, distribution channels, or advertising may need to be adjusted to stimulate demand.

Question 13

The types of products people purchase using only an internal search are typically:

Accepted Answer

Information about frequently purchased,low-cost items is stored in an individual's memory and is sufficient knowledge for the purchase decision.

Question 14

The steps of the consumer decision-making process in order are:

Accepted Answer

The correct order of the consumer decision-making process is need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior. Option E follows this order correctly. Option A has "alternative aggregation" which is not a recognized step in the consumer decision-making process. Option B has "need positioning" which again is not a recognized step in the process. Option C has "divestment" which is not a step in the process. Option D has "product trial" which is a part of the evaluation of alternatives and is not a separate step in the process.

Question 15

While Robinson was looking at the CDs at Wal-Mart,he was trying to remember the name of the group that sang a song he liked on last night's episode of Smallville on the WB.He wanted to buy a CD by that group.This part of the consumer decision-making process is called a(n):

Accepted Answer

Robinson is trying to recall information from his memory about the group, which is an internal information search.

Question 16

Which of the following is NOT an example of a marketing-controlled information system?

Accepted Answer

An article in a magazine is typically considered editorial content and not directly controlled by marketing, unlike advertisements, sponsorships, coupons, or sales agents.

Question 17

After Gina saw a documentary on Egypt,she scheduled a visit there for this coming summer.The documentary acted as a(n):

Accepted Answer

The documentary on Egypt acted as an external stimulus that triggered Gina's desire to visit the country.

Question 18

It's a ten-hour trip from Empress's home in Georgia to her new job in North Carolina.After driving eight hours toward North Carolina,Empress became very sleepy.As a result,she found an inexpensive motel to spend the night.The fact Empress became sleepy is an example of a(n):

Accepted Answer

Empress becoming sleepy is an internal stimulus, meaning it is a physiological or psychological need within Empress herself that caused her to feel sleepy. A post purchase outcome refers to the evaluation of a purchase after it has been made, need recognition is the realization of a need or want for a product or service, an external stimulus would refer to something outside of Empress causing her to feel sleepy (such as noise or bright lights), and cognitive dissonance is a state of conflicting thoughts or beliefs. None of these options accurately describe Empress becoming sleepy on her drive.

Question 19

By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products,Nabisco is attempting to capitalize on stimulus discrimination.

Accepted Answer

Nabisco is attempting to capitalize on stimulus generalization, not discrimination, by using consistent branding to create a positive association across different products.

Question 20

Marketers often study _____,the processes used and the factors that influence the consumer when making purchase decisions.

Accepted Answer

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. It involves the study of various factors that influence consumer decision making, such as psychological, social, and cultural factors. Marketers need to understand consumer behavior in order to create effective marketing strategies that appeal to their target audience.

Quiz 5: Consumer Decision Making