While Robinson was looking at the CDs at Wal-Mart,he was trying to remember the name of the group that sang a song he liked on last night's episode of Smallville on the WB.He wanted to buy a CD by that group.This part of the consumer decision-making process is called a(n):
A) antecedent states
B) need recognition
C) external information search
D) alternative evaluation
E) internal information search

Question

Quizplus · Accepted Answer

Robinson is trying to recall information from his memory about the group, which is an internal information search.

While Robinson Was Looking at the CDs at Wal-Mart,he Was