If the product element of the four P's provides no reinforcement (positive or negative),activity in some other aspect of the marketing mix may be required to encourage further consumption.

Question

Quizplus · Accepted Answer

This statement is true. The product element is just one of the four P's in the marketing mix (product, price, place, and promotion). If the product alone does not encourage further consumption, other elements such as pricing strategy, distribution channels, or advertising may need to be adjusted to stimulate demand.

If the Product Element of the Four P's Provides No