After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This is which step in the consumer decision-making process?
A) evaluation of alternatives
B) information search
C) cognitive dissonance
D) consideration stage
E) product identification

Question

Quizplus · Accepted Answer

The step where a consumer is motivated to clarify the options available and generate an evoked set of brands is the information search stage in the consumer decision-making process. During this stage, the consumer seeks out information about the product or service in order to make an informed decision about which brand to choose.

After a Need or Want Is Recognized,a Consumer May Be