The processes individuals use when making a purchase decision is called _____.This is also the reason why individuals recognize and respond to the distinctive lettering used on Coca-Cola cans,the shape of the Nike swoosh,and the color of a can of Campbell soup.
A) consumer behavior
B) marketing
C) consumerism
D) perceptual mapping
E) database mining

Question

Quizplus · Accepted Answer

Consumer behavior refers to the processes individuals go through when selecting, purchasing, using, and disposing of products or services. This includes factors such as perception, attitudes, motivation, and decision-making. Recognizing and responding to branding elements such as logos and colors is a part of consumer behavior. Marketing and consumerism are related concepts but refer to broader areas, while perceptual mapping and database mining are specific research tools.

The Processes Individuals Use When Making a Purchase Decision Is