Pierre has been shopping for a new lawn mower.He has visited several sites on the Internet and has read articles in Consumer Reports on mowers.Pierre has also asked several of his friends for recommendations.Pierre has been using:
A) marketing-controlled information sources
B) demographic information sources
C) nonmarketing-controlled information sources
D) secondary data sources
E) internal search sources

Question

Quizplus · Accepted Answer

Pierre has gathered information from nonmarketing-controlled sources such as articles in Consumer Reports and recommendations from friends. These sources are not controlled by the companies selling the lawn mowers and are therefore considered nonmarketing-controlled information sources.

Pierre Has Been Shopping for a New Lawn Mower