A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is one reason why marketers need to study _____ prior to introducing a new product.
A) consumer behavior
B) autonomous marketing
C) heterogeneous marketing
D) cultural diversity
E) the socialization process

Question

Quizplus · Accepted Answer

The question specifically mentions consumers' perception of the product name and how it affected sales. This is an example of consumer behavior influencing marketing decisions, making A the best choice. The other answer options do not pertain to this specific situation.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called