For which of the following products is the purchaser most likely to rely on an external information source?
A) a package of light bulbs
B) a copy of TV Guide
C) a bottle of water
D) a principles of marketing text
E) a memo pad

Question

Quizplus · Accepted Answer

A principles of marketing text is a complex product that requires significant external information sources to understand its content and relevance.

For Which of the Following Products Is the Purchaser Most