A pet food manufacturer has introduced a new cat food and spent a large amount of money on the packaging,nationwide television advertising,coupons,and store displays.After a successful introduction period with sales higher than expected,sales suddenly dropped off dramatically.Subsequent research revealed that cats tired quickly of the food and refused to eat it.The pet food manufacturer forgot that cats can also play an important role in the family decision process as a(n):

Question

Quizplus · Accepted Answer

Cats are the consumers of the pet food, and their refusal to eat it directly impacts the purchasing decisions of their owners.

A Pet Food Manufacturer Has Introduced a New Cat Food