Loren saw an advertisement for an Internet bank that does not charge any service fees.He immediately went on line that day and moved his checking and savings account to the Internet bank.The process that created changes in Loren's immediate behavior is called:
A) consumer decision making
B) perception
C) asocialization
D) acculturation
E) learning

Question

Quizplus · Accepted Answer

The process of moving his accounts to the Internet bank shows a change in Loren's behavior as a result of learning about the bank's service fee policy. This is an example of learning, which is a relatively permanent change in behavior that occurs through experience or practice. The other options (consumer decision making, perception, socialization, and acculturation) do not fully capture the nature of Loren's immediate behavioral change in response to the advertisement.

Loren Saw an Advertisement for an Internet Bank That Does