Qwest is a company that markets software to protect computer files from computer hackers and other unauthorized users.Its ad shows a large evil-looking monster gobbling up data,and asks,"Are these your files?" These advertisements are designed to appeal to customers':
A) self-esteem needs
B) economic needs
C) safety needs
D) physiological needs
E) social needs

Question

Quizplus · Accepted Answer

The advertisement is using fear as the motivator for customers to purchase their software, specifically the fear of losing important files and data to hackers or unauthorized users. This appeals to customers' safety needs.

Qwest Is a Company That Markets Software to Protect Computer