On any given day,a person may be subjected to over 1,500 advertising messages but may only be aware of ten to twenty of them.This is called:
A) selective distortion
B) selective learning
C) sporadic reinforcement
D) intermittent selectivity
E) selective exposure

Question

Quizplus · Accepted Answer

This is called selective exposure, which refers to the tendency of individuals to favor information which reinforces their pre-existing views, while avoiding contradictory information.

On Any Given Day,a Person May Be Subjected to Over