A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is an example of how marketers must be attuned to consumer's:
A) self-image
B) personality
C) lifestyle
D) perception
E) reference groups

Question

Quizplus · Accepted Answer

The poor sales under the name "Snow Pup" and the excellent sales under "Snow Master" indicates that consumers' perception of the product was a major factor in its success or failure. This shows that marketers must pay attention to how consumers perceive their products in order to effectively market them.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called