SCENARIOS
New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another vice-president,has suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also made a trip to the library to study Consumer Reports magazine and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.However,now that she has purchased the car,she saw more advertisements touting its features then she had ever noticed before.She also noticed many models of her car on the road.Zena views the fact so many others are driving the same model car she is proof that she made a good decision.
-Refer to Daycare.Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty are called:
A) selective retention
B) perceptual distortion
C) postpurchase action
D) cognitive dissonance
E) routine response

Question

Quizplus · Accepted Answer

Fiona's uncertainty about whether she made the correct decision after purchasing a new car is a classic example of cognitive dissonance, which is the discomfort caused by having two conflicting beliefs or values. In this case, Fiona may have conflicting beliefs about whether the Chrysler was the best car for her, leading to her feelings of uncertainty after the purchase. This is a common psychological phenomenon that can occur after any major decision or purchase.

SCENARIOS New Car Purchase