Which of the following statements about global marketing is true?
A) Marketing to target markets throughout the world has become an imperative for business.
B) Often a U.S.firm's toughest domestic competition comes from foreign companies.
C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
D) Adopting a global vision can be lucrative for a company,and global marketing can offset weak domestic performance.
E) All of these statements about global marketing are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Global marketing is necessary for businesses to stay competitive, as domestic competition can come from foreign firms. Marketing managers need a global vision to recognize and capitalize on international opportunities, and a successful global strategy can offset weak domestic performance.

Which of the Following Statements About Global Marketing Is True