The same Timex,Seiko,and Citizen wristwatches you buy in the United States can be purchased around the world.There is no difference in a watch purchased in Russia,in Mexico,or in Singapore because the manufacturers of these watches uses a:
A) ethnocentric strategy
B) global marketing standardization approach
C) synergistic approach to globalization
D) cultural marketing strategy
E) traditional approach to marketing

Question

Quizplus · Accepted Answer

The passage clearly states that the same watches can be purchased in different countries, indicating that the manufacturer is using a global marketing standardization approach. This means that they are offering the same product and marketing strategy across different countries, rather than customizing it to fit local culture or preferences.

The Same Timex,Seiko,and Citizen Wristwatches You Buy in the United