Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.The first step in creating the global marketing mix is to:
A) create a new product
B) select the method of promotion
C) collect and analyze market research information
D) set pricing policies
E) decide whether product modification is necessary

Question

Quizplus · Accepted Answer

Before creating a marketing mix, it is essential first to collect and analyze market research information. This helps to ensure that the marketing mix is tailored to the needs and preferences of the target market. Without adequate market research, the marketing mix could be ineffective or even counterproductive.

Once a Firm Has Decided on Which Method to Use