Maybelline formulated cosmetics that were designed to complement the complexions of women in various skin types around the world.Which of the marketing mix strategies did Maybelline use?
A) countertrading
B) product invention
C) global market standardization
D) product licensing
E) product adaptation

Question

Quizplus · Accepted Answer

Maybelline used product adaptation strategy by formulating cosmetics that were designed to complement the complexions of women in various skin types around the world. This strategy involves modifying the product to meet the specific needs and preferences of the target market.

Maybelline Formulated Cosmetics That Were Designed to Complement the Complexions