When Ikea,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.Ikea had to adopt a _____ strategy.
A) product substitution
B) market differentiation
C) message adaptation
D) product invention
E) product adaptation

Question

Quizplus · Accepted Answer

The best strategy for Ikea in this scenario was product adaptation, as the company had to modify its product offerings to fit the needs and preferences of the Japanese market without completely abandoning its overall product strategy. Product substitution, message adaptation, and product invention do not accurately reflect the changes that Ikea had to make to succeed in Japan, and market differentiation alone may not have been enough to overcome the specific challenges presented by the Japanese market.

When Ikea,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it