A deodorant manufacturer wants to expand its marketing in Southeast Asia,but it has found research that shows fewer than 10 percent of people in those countries use deodorant daily.Assuming this information is true,the deodorant manufacturer would be LEAST likely to use which of the following marketing mix strategies?
A) countertrading
B) product invention
C) global market standardization
D) product licensing
E) product adaptation

Question

Quizplus · Accepted Answer

Global market standardization involves creating a standardized marketing mix across different countries, which may not be effective in this case as the low usage of deodorant in Southeast Asia suggests that the current marketing mix may not be suitable for that region. The other strategies (countertrading, product invention, product licensing, and product adaptation) could potentially be used to address this challenge.

A Deodorant Manufacturer Wants to Expand Its Marketing in Southeast