Unilever advertises its Impulse Body Spray worldwide by using the same "boy meets girl" ad campaign no matter where it wants to market its product.This is an example of a(n)_____ strategy.
A) product and message extension
B) market substitution
C) product adaptation
D) one product,one message
E) one product,multiple messages

Question

Quizplus · Accepted Answer

Unilever is using the same advertisement ("one message") for the same product ("one product") across different markets worldwide.

Unilever Advertises Its Impulse Body Spray Worldwide by Using the Same