Pillsbury has developed different products for its various global markets.Which of the following statements offers a likely reason for its use of product invention?
A) U.S.manufacturers cannot protect product designs with patents in other nations.
B) Global pricing policies are the same as those used at home.
C) Consumers in different countries use products differently.
D) No countries have similar cultural backgrounds.
E) Various cultures respond to advertising messages differently.

Question

Quizplus · Accepted Answer

Consumers in different countries use products differently. Pillsbury has developed different products for its various global markets because consumers in different countries tend to use products differently. For example, different countries have different eating habits, traditions and dietary restrictions, which necessitates the customization of products to fit the local markets.

Pillsbury Has Developed Different Products for Its Various Global Markets