To enter the Hungarian market,Ernst & Young,an international accounting company,purchased an existing accounting firm.Ernst & Young entered the Hungarian market through the use of:
A) contract marketing
B) direct investment
C) franchising
D) direct exporting
E) countertrading

Question

Quizplus · Accepted Answer

Ernst & Young used direct investment by purchasing an existing accounting firm to enter the Hungarian market.

To Enter the Hungarian Market,Ernst & Young,an International Accounting Company,purchased