Some companies find it possible to create find a successful global marketing mix strategy through an altered communication strategy.Which of the following is an example of such a strategy?
A) Because clothing is worn much longer between washings in some countries outside the United States,a clothing manufacturer had to create a more durable fabric for its line of work clothes.
B) A bicycle manufacturer learned the same model of bicycle,which is promoted for leisure riding in the United States,is excellent for basic transportation in other countries.
C) Goodyear developed specialized tires for Peruvian roads and weather conditions.
D) Rubbermaid created different size dish drainers to meet the needs of consumers in different countries.
E) Procter & Gamble developed telecommunication ties with Japanese companies.

Question

Quizplus · Accepted Answer

The example of a bicycle manufacturer realizing that the same model marketed for leisure riding in the United States can also be used for basic transportation in other countries shows an altered communication strategy that led to a successful global marketing mix strategy. The company did not need to change the product itself, but instead, adapted its communication strategy to promote the bicycle as a mode of transportation rather than just for leisure purposes.

Some Companies Find It Possible to Create Find a Successful