Marketing managers cannot control ____,but they can at times influence it.

Question

Quizplus · Accepted Answer

The external environment includes factors such as political, economic, social, and technological forces that are outside of the control of marketing managers. While they can analyze and adapt to these factors, they cannot directly control them. The other options listed, such as advertising placement, sales force, distribution strategy, and pricing, are all marketing mix elements that can be controlled by marketing managers to some degree.

Marketing Managers Cannot Control ____,But They Can at Times Influence