As technology continues to offer more different methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,unless marketing managers understand _____,manufacturers and retailers cannot intelligently plan for the future.

Question

Quizplus · Accepted Answer

To plan for the future in the face of increasing competition from online shopping, marketing managers need to understand all of these factors: their competitors' strategies, the economic conditions shaping technology growth, how consumers are adapting to new technology, and changing social attitudes towards technology. Only with a comprehensive grasp of these trends can manufacturers and traditional retailers hope to survive and prosper in a rapidly evolving marketplace.

As Technology Continues to Offer More Different Methods for Shopping