The most difficult external variable for marketing managers to forecast or influence would be _____ factors.

Name: The most difficult external variable for marketing managers to forecast or influence would be _____ factors.
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Question

Quizplus · Accepted Answer

Social factors are often the most difficult to forecast or influence because they involve changes in consumer attitudes, lifestyles, and cultural norms, which can be unpredictable and vary widely across different regions and populations.

The Most Difficult External Variable for Marketing Managers to Forecast