Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting _____ is extremely difficult,and it is the most important factor for a company to understand.

Question

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Social trends are difficult to analyze and forecast because they involve changes in consumer behavior, attitudes, and cultural norms, which are complex and dynamic. Understanding these trends is crucial for companies to effectively market their products and services.