Many marketers have created enduring stereotypes about older adults.Which of the following statements most accurately describes older consumers?

Question

Quizplus · Accepted Answer

While stereotypes suggest that older consumers are sick or ailing, sedentary, and do not buy fresh fruits and vegetables, research shows that these assumptions are not accurate. In fact, older consumers tend to spend money on maintaining what they have, such as their homes, and are active and engaged in their communities. They also tend to prioritize healthy lifestyles, including eating fresh fruits and vegetables.

Many Marketers Have Created Enduring Stereotypes About Older Adults