In its stockholders' report,PepsiCo.has a _____ that states "...our business is to increase the value of our shareholder's investment.We do this through sales growth,cost controls and wise investment of resources.We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe,wholesome,economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity..."

Question

Quizplus · Accepted Answer

The statement given is a clear indication of PepsiCo's mission statement, which outlines their purpose, values and goals for their shareholders, consumers and the environment. It does not refer to a marketing mix strategy or market segmentation strategy, as those are specific tactics for product promotion and customer targeting respectively. It also does not refer to a quantifiable goal or a statement of economic potential, as it is a broader statement of the company's overall mission and values.

In Its Stockholders' Report,PepsiCo