In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.Since this was Armani's first venture into the hotel industry,it would be an example of:

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Giorgio Armani, a fashion group, is entering a new industry, the hotel industry, with its luxury hotel chain. This move represents diversification, as the company is expanding into new and unrelated markets.

In 2004,Giorgio Armani,the Italian Fashion Group,announced Plans to Launch a $1