To market its ice cream to Chinese consumers,Unilever entered into a joint venture with Sumstar,a state-owned Chinese investment company.Unilever provided the product know-how,and Sumstar helped Unilever gain all the approvals needed from a complex Chinese bureaucracy.Unilever used a _____ strategy to reach the Chinese market..

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Unilever entered a new market (China) with an existing product (ice cream) but needed help navigating the complex Chinese bureaucracy. The joint venture with Sumstar helped Unilever with the required approvals and expanded its presence in the Chinese market. This is an example of a market development strategy.

To Market Its Ice Cream to Chinese Consumers,Unilever Entered into a Joint