In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.Through conducting a(n) _____,Armani identified a large and growing segment of the market that wanted a luxury lifestyle.
A) market diversification analysis
B) market audit
C) social audit
D) market opportunity analysis
E) niche analysis
Correct Answer:
Verified
Q93: Market penetration occurs when:
A) a supermarket chains
Q94: U.S.-based Thermo Electron Corp.,the biggest maker of
Q95: Shortly after the start of the new
Q96: Procter & Gamble has a Web site,www.pg.com,that
Q97: American Express offers customers a Cobaltcard,a pre-loaded
Q99: Due to recent hurricanes,orange growers in Florida
Q100: Research has shown that people below the
Q102: The promotion strategy of the marketing mix
Q104: The _ is the unique blend of
Q109: The starting point of any firm's marketing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents