Which of the following statements about strategic planning is true?
A) It is a real time-saver for marketing managers because once it has been completed,the plan can be left unchanged for years.
B) Effective strategic planning creates plans that are unaffected by environmental changes.
C) Top-management participation in and commitment to strategic planning should be limited to hiring the right subordinates.
D) It allows a firm to replace creativity with careful analysis.
E) None of these statements about strategic planning are true.
Correct Answer:
Verified
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