SCENARIOS
Eastman Kodak Co.
As the head of Eastman Kodak Co.,George M.C.Fisher devised a plan to save Kodak from being trapped in the slow growth photography industry,hobbled by huge debts,a dysfunctional management culture,and a dispirited workforce.At the time of his takeover of Kodak,the product development and sales functions for the company were scattered among divisions,and the business mission was ill-focused.Fisher envisioned a long-term strategy in which Kodak focused on its core competencies.By evaluating the pros and cons associated with its various businesses,Fisher decided that imaging was the key to the future.He then sold Kodak's health and household-products arms.He also assembled most of the corporate talent into one division and hired an experienced computer marketing executive to head it.Further,by stressing accountability,quality,and cycle time,Fisher began to transform Kodak's slow moving culture.Fisher believes Kodak could double its growth rate in photography,a tough challenge in a slow-growing market,by becoming more global and by challenging Fujifilm in China.
-Refer to Delta Faucet.Delta's development of a new slogan represents a change in the _____ element of its marketing mix.

Question

Quizplus · Accepted Answer

The development of a new slogan represents a change in the promotional element of Delta Faucet's marketing mix. The promotional element includes advertising, public relations, personal selling, and sales promotion. Slogans are a form of advertising and are meant to communicate a brand's message to consumers in a catchy and memorable way. By developing a new slogan, Delta Faucet is changing its approach to promoting its brand and products.

SCENARIOS Eastman Kodak Co