Lawler Landscaping Company sells all kinds of ornamental plants.Lawler's management believes that its customers will buy more plants if its salespeople use aggressive marketing techniques because ornamental plants are nonessential items for most homeowners.In other words,the company has a _____ orientation.

Question

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The company's belief that aggressive marketing will result in higher sales because ornamental plants are nonessential suggests that it has a sales orientation, where the focus is on persuasion and selling rather than on customer needs and wants.

Lawler Landscaping Company Sells All Kinds of Ornamental Plants