SCENARIO 14-2 Johnson Farm Products is expanding its traditional business with farmers to include home gardeners.The sales personnel who have had good long-term relationships with area farmers do not meet this change with enthusiasm.You know the change will be difficult if you cannot obtain their cooperation.
-Refer to Scenario 14-2.You have threatened to eliminate positions and even to close down the company if your employees don't change their attitudes.You are using

Question

Quizplus · Accepted Answer

Threatening to eliminate positions or close down the company if employees don't change their attitudes is an example of using coercion, which involves using threats or force to induce change.

SCENARIO 14-2 Johnson Farm Products Is Expanding Its Traditional Business