The launch of a new cereal typically costs up to $30 million and usually involves

Question

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The launch of a new cereal involves replacing one or more of the 300 competing breakfast cereals already on a supermarket shelf. This suggests that there is a considerable amount of competition in the market, and launching a new cereal involves significant efforts to stand out and attract consumers. The other options may be factors that can contribute to a successful cereal launch, but they are not as universally necessary as the need to differentiate from existing competitors.

The Launch of a New Cereal Typically Costs Up to $30