The information needed for the evaluation phase of the strategic marketing process includes: (1)__________ and (2)action memos to correct problems and exploit opportunities.

Question

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The evaluation phase of the strategic marketing process requires tracking reports to measure the results of the marketing program. This information is crucial to identify areas of success and areas for improvement. Action memos can then be created based on this evaluation to correct problems and exploit opportunities. The other options (A, B, C, and E) are all important components of the planning phase but are not specifically related to the evaluation phase.

The Information Needed for the Evaluation Phase of the Strategic