A recent study showed that firms used two different kinds of metrics when analyzing performance on innovation and new product development.These consist of output and input metrics.Which of the following is an output metric?

Question

Quizplus · Accepted Answer

Revenue growth due to new products or services is an output metric as it measures the actual outcome of the innovation process in terms of sales and revenue generation. Input metrics like R&D spending, number of R&D projects, and number of ideas or concepts in the pipeline are used to measure the resources and efforts put into innovation, but they do not directly assess the outcomes. Return on assets (ROA) in new products or services is a hybrid metric that combines both input and output measures.

A Recent Study Showed That Firms Used Two Different Kinds