A recent study showed that firms used two different kinds of metrics when analyzing performance on innovation and new product development.These consist of output and input metrics.Which of the following is an output metric?
A) number of ideas or concepts in the pipeline
B) R&D spending as a percentage of sales
C) return on assets (ROA) for existing products or services
D) customer satisfaction with new products or services
E) number of R&D projects
Correct Answer:
Verified
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