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Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" Above

Question 258

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Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to


A) put more products into drugstores and remove products from warehouse stores.
B) reduce the choices to keep drugstores more in line with the other four distribution channels.
C) find out why the number of flavors in drugstores jumped in December and exploit that information.
D) investigate shopping preferences of customers between Warm Delights Minis vs.Warm Delights (regular) .
E) take corrective actions that would allow drugstores to sell as much as grocery stores.

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