To gauge stickiness,companies use the following formula:
A)Average Time Spent per Unique Hourly visitor (minutes)= (Average Visits per Unique Hourly Visitor)× (Average Time Spent per Visit (minutes).
B)Average Time Spent per Unique Daily visitor (minutes)= (Average Visits per Unique Daily Visitor)× (Average Time Spent per Visit (minutes).
C)Average Time Spent per Unique Weekly visitor (minutes)= (Average Visits per Unique Weekly Visitor)× (Average Time Spent per Visit (minutes).
D)Average Time Spent per Unique Yearly visitor (minutes)= (Average Visits per Unique Yearly Visitor)× (Average Time Spent per Visit (minutes).
E)Average Time Spent per Unique Monthly visitor (minutes)= (Average Visits per Unique Monthly Visitor)× (Average Time Spent per Visit (minutes).

Question

Quizplus · Accepted Answer

The best choice for gauging stickiness is calculating the average time spent per unique monthly visitor because it gives a more comprehensive and consistent measure of engagement over a longer time period. This metric takes into account both the frequency of visits and the duration of each visit, providing a better understanding of how engaged users are with the website or app. The other options are too narrow in scope (hourly or daily) or too broad (weekly or yearly) and may not reflect the true engagement of users.

To Gauge Stickiness,companies Use the Following Formula