Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) brand loyalists; (4) __________; (5) hooked,online and single;and (6) e-bivalent newbies.
A) desktop veterans
B) media movers
C) drifting surfers
D) digital collaborators
E) time-sensitive materialists
Correct Answer:
Verified
Q106: The online consumer lifestyle segment called "click-and-mortar"
A)are
Q107: The online consumer lifestyle segment called "brand
Q108: The largest online consumer lifestyle segment is
Q109: Harris Interactive,a large U.S.research firm,has identified six
Q110: The online consumer lifestyle segment called "hunter-gatherers"
A)rarely
Q112: Which of the following statements regarding the
Q113: To gauge stickiness,companies use the following formula:
A)Average
Q114: Harris Interactive,a large U.S.research firm,has identified six
Q115: Harris Interactive,a large U.S.research firm,has identified six
Q116: Which of the following profiles would MOST
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