The online consumer lifestyle segment called "brand loyalists"
A)are women who do their actual purchasing at traditional retail stores.
B)rarely spend money online and use the Internet only as an information source.
C)regularly visit their favorite bookmarked websites and spend the most money online.
D)regard the Internet as a convenient tool for buying music,books,and computer software.
E)consist of young,affluent single consumers who spend more time online than any other segment.

Question

Quizplus · Accepted Answer

Brand loyalists are consumers who are dedicated to specific brands and regularly purchase products from their favorite companies. They are known for being highly engaged with their preferred brands and are more likely to spend money online than other segments. They also regularly visit their favorite bookmarked websites, indicating that they have established online shopping habits. Therefore, option C is the best choice as it reflects the characteristics of brand loyalists.

The Online Consumer Lifestyle Segment Called "Brand Loyalists