Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.
A)viral marketing
B)opt-out marketing
C)customerization
D)niche marketing
E)buzz marketing

Question

Quizplus · Accepted Answer

Universal Studios is using user-generated content and social sharing to promote its theme park, which is a key tactic in viral marketing. By allowing visitors to take and share their own pictures, Universal Studios is increasing brand awareness and potentially reaching new audiences through social sharing.

Visitors to the Universal Studios Theme Park Can Borrow One